20700748 Han Lee Jee - 1st 'Leshop'

*Facts
1. Launching: 2006year S/S season
2. for young women
3. Concept:
- European street casual
- Various and trendy products
4. The sales
- 2006 year: 160 hundred million
- 2007 year: over 400 hundred million
*Source: Fashion channel

*Analysis
1. ‘Leshop’ achieved rate of increase in sales up to 60% in 2007 year. This brand earned 45 hundreds million won, 55 hundreds million won in October, November 2007 at 60 markets.
2. ‘Leshop’ is good at Chinese sourcing. The Leshop’s staffs go to Chinese factories directly. They don’t use promotion business enterprise.
3. ‘Leshop’ aim at law price and high quality. They try to unite planning MD, production MD and design part.


*Opinion
The young casual clothing brand ‘Leshop’ launched into Korean fashion market in 2006. Korean fashion market makes extraordinary changes and many business marketers try to start clothing business. But those trials accompany a lot of risks. In the end marketers go through the dishonor. In this situation, ‘Leshop’ makes big profit. ‘Leshop’ uses sourcing system very well and staffs take a direct action. ‘Leshop’ aim at ‘ZARA’ in Spain. Because ‘ZARA’ is popular brand in the world and coming in Korea soon. If ‘Leshop’ want to be win the ‘ZARA’ they have to get much information, create the creative clothing and be good at marketing.
I will say about the way of progression for ‘Leshop’ marketing.
1. ‘Use Internet well’
In the global world, the internet is essential to marketers. They can show products to customers effectively and easily approach customers to sell products. Through the ‘Customer’s board’ marketers can get the information about customer, trends etc.

2. ‘After service’
When I choose the clothing items, I consider the after service. As this clothing was ruined customers were embarrassed. At that time the company can help customers. Through this process the company makes good image to potential customers.

3. 'Maintenanace Leshop's own brand image'
The changeable fashion market tempt marketers to change their marketing method. But the famous brands keep their own image. The newly brand 'Leshop' will keep their sensitive design. As a result, the customers will recognize Leshop's own image.