http://www.businessweek.com/smallbiz/content/jan2008/sb2008019_705788.htm?chan=search
The Hot Dog Professor
This article talks about the strategy to operate mobile food business. This story tells us that even small hot dog carts can be an example of a marketing strategy. We can learn a good lesson although it is a small business. As we see a small business example we can be more practical.
There are six teaching what we have to keep as an entrepreneur.
First, we have to find a prime location.
When we choose a location there are many things what we have to consider; competitor, floating population and something like that.
Second, we have to keep your menu simple.
To give more impressions to customer, offer just one food will be a good strategy. That can build a definite image about the store. Then, many customers memorize that store as a food name. Furthermore, you can avoid bringing in a large inventory that may not sell.
Third, to find ways to advertise for free needed.
Advertising expenditure can be a burden for small cart business. And for another big company, expenditure can be a burden too.
Forth, Put on a good show.
Although hot dog cart is not a wonderful restaurant, so the owner has to show more professional aspect. That makes my store same as a cool restaurant.
Next, Appeal to the senses.
I have an experience about this kind of strategy. When I was walking the street a roast chicken's smell makes my mouth water. To attract customers owner have to use sight, smell, sound, and taste. Furthermore, making waiting line looks more pleasurable. If someone sees that long line, he will think that the taste of food will be good. That will be an effective marketing strategy.
Finally, Pay attention to industry trends.
As we live an era of changing, the industry trend always changeable. So to have a competitive power, owner has to concentrate on the trend.
I have a plan to operate a vending business on festival. Although I did it before, it is not as easy as we think. As I see this article, I could get some insight on my festival business at Handong.
20501008 Jeong-hwan Kim
There are six teaching what we have to keep as an entrepreneur.
First, we have to find a prime location.
When we choose a location there are many things what we have to consider; competitor, floating population and something like that.
Second, we have to keep your menu simple.
To give more impressions to customer, offer just one food will be a good strategy. That can build a definite image about the store. Then, many customers memorize that store as a food name. Furthermore, you can avoid bringing in a large inventory that may not sell.
Third, to find ways to advertise for free needed.
Advertising expenditure can be a burden for small cart business. And for another big company, expenditure can be a burden too.
Forth, Put on a good show.
Although hot dog cart is not a wonderful restaurant, so the owner has to show more professional aspect. That makes my store same as a cool restaurant.
Next, Appeal to the senses.
I have an experience about this kind of strategy. When I was walking the street a roast chicken's smell makes my mouth water. To attract customers owner have to use sight, smell, sound, and taste. Furthermore, making waiting line looks more pleasurable. If someone sees that long line, he will think that the taste of food will be good. That will be an effective marketing strategy.
Finally, Pay attention to industry trends.
As we live an era of changing, the industry trend always changeable. So to have a competitive power, owner has to concentrate on the trend.
I have a plan to operate a vending business on festival. Although I did it before, it is not as easy as we think. As I see this article, I could get some insight on my festival business at Handong.
20501008 Jeong-hwan Kim
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