Naver VS Google
There are two huge website, NAVER and GOOGLE. Naver is one of the most popular website in Korea, and Google is one of the most popular website in the world. Naver’s share of the Korean market is almost 70% now. On the other hand, Google’s market share is only 3%. Google users in Korea are academic group like university students and IT specialist like researchers. Although Naver stands high, the global web site, Google is expanding their business in Korea. So the competition is inevitable.
They are competing at two part, search and advertisement. What search engine does the user use and how much the advertisements activated are the factor of success or failure. First, Naver is near with us. When we have a question about something, and everyone don’t know about it, we say that “Let’s find that at Naver”. 지식in deals many a little things in our daily life. So it is just a small part of our life. Furthermore, Naver is pure Korean website, so Koreans are prefer to use Naver rather than Google.
Secondly, at the aspect of an advertisement, Google has Adwords and Adsense strategies. As an advertiser join in the Adwards, it has the possibility of search and network of Google. However, Adsence and Adwords are contrary conception. And if the website enrolled in Adsence, it created higher profit. It is occupied 99 percent of Google’s total sales. This advertisement of view, there are weak probability that Naver can’t beat the Google, this and that.
In My Opinion…
Google is short of service of the contents. Naver and Daum bring up to date contents like News, Blogs, and Café and so on. However Google does not operate like that. So Google’s has the lack of website possession by web users. So always excepting the professional intelligence, users will use Naver as I think.
Then, what does Google have to do?
I think that Google needs a sponsorship with ‘Daum’, which has a second position in Korea. Google stood no chance against winning at the marketplace if they operate a market like US and any other country. Although Daum made a contract with Overture they will turn to Google’s Adwords and Adsense advertisement strategies. If Google gives more power to Daum, so Daum have a battle with Naver, There will be a chance of victory against Naver.
Reference
http://blog.naver.com/khy021?Redirect=Log&logNo=60036403742
http://www.hani.co.kr/arti/economy/economy_general/277302.html
There are two huge website, NAVER and GOOGLE. Naver is one of the most popular website in Korea, and Google is one of the most popular website in the world. Naver’s share of the Korean market is almost 70% now. On the other hand, Google’s market share is only 3%. Google users in Korea are academic group like university students and IT specialist like researchers. Although Naver stands high, the global web site, Google is expanding their business in Korea. So the competition is inevitable.
They are competing at two part, search and advertisement. What search engine does the user use and how much the advertisements activated are the factor of success or failure. First, Naver is near with us. When we have a question about something, and everyone don’t know about it, we say that “Let’s find that at Naver”. 지식in deals many a little things in our daily life. So it is just a small part of our life. Furthermore, Naver is pure Korean website, so Koreans are prefer to use Naver rather than Google.
Secondly, at the aspect of an advertisement, Google has Adwords and Adsense strategies. As an advertiser join in the Adwards, it has the possibility of search and network of Google. However, Adsence and Adwords are contrary conception. And if the website enrolled in Adsence, it created higher profit. It is occupied 99 percent of Google’s total sales. This advertisement of view, there are weak probability that Naver can’t beat the Google, this and that.
In My Opinion…
Google is short of service of the contents. Naver and Daum bring up to date contents like News, Blogs, and Café and so on. However Google does not operate like that. So Google’s has the lack of website possession by web users. So always excepting the professional intelligence, users will use Naver as I think.
Then, what does Google have to do?
I think that Google needs a sponsorship with ‘Daum’, which has a second position in Korea. Google stood no chance against winning at the marketplace if they operate a market like US and any other country. Although Daum made a contract with Overture they will turn to Google’s Adwords and Adsense advertisement strategies. If Google gives more power to Daum, so Daum have a battle with Naver, There will be a chance of victory against Naver.
Reference
http://blog.naver.com/khy021?Redirect=Log&logNo=60036403742
http://www.hani.co.kr/arti/economy/economy_general/277302.html
20501008 Jeong-Hwan Kim
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