A CEO Manning the Phones Each Day?

Entry 4

Original article

http://www.businessweek.com/smallbiz/content/feb2008/sb20080211_170830.htm

Average CEOs and customers think that customer service is a selling. However, Wesabe's CEO Jason Knight thought that to help the customer's decision process is a good customer service, and he carries into effect. He thought that it can make many regular customers.

Is there any CEO who talking with hundreds of customer by phone? He stated it as a calling member service. I want to represent it as a passion. Through this service, customers can believe what the company said through the telephone conversation. And it makes the company more credible also. Although he cannot answer about a technical question, he tries to answer that question as hand the phone to the professional engineers. I think it is a respect toward customers.

Many customer service jobs also involve some selling, but we have to remember, the focus of a customer service job is handling existing accounts, not selling products. A really good salesperson has to treat the customer like a family. Top managers shouldn't feel shame when they need to talk with customers who like their products and services. The effort, to be close with customers more, is the most important things that we have to remember. Let's building relationships with customers!

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