Nike's marketing strategy

It seems like the popularity of nike is not declining any time sooner. And the reason for that is because of the extensive marketing strategy that they use. Nike has been around for awhile now, and nike has used many superstars such as Lebron James, Kobe Bryant, and Michael Jordan. What nike has done, is use these idols of the common people. What nike is saying implicitly is that if you wear the same clothes or shoes as these idols, you could actually improve your game on the court or even become more like these idols. In a world, where many of our teens and youngsters are having problem with their identity, this is a good marketing strategy. The strategy is linking a role model to the product, and making the consumers feel like they can related better to these role models if they buy the product. Nike's star product is its "air force ones." This classic model has been around for more than 20 years. Once used as basketball shoes this product is now used as a fashion statement for all ages around the world. With products like these nike has based its foundation in fashion and at the same time in practical usages such as basketball wear. Once these products started going, they then branched out to tennis shoes, running shoes, and even semi-formal shoes. In my opinion nike is successful because of the way they advertise their products by linking super idols and once their name became popular they didn't lose thier chance. They went right away into branching their products for different practical uses.

Jung Won Kim
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