Targeting - 20700748 Han Easy

20700748 Han Lee-jee

Marketers might get more and more information than the ohter marketers for good business. For this condition, they always contact their target market and response quickly.

The first, business men must search to the bottom of markets. If they decide 'what we makes product', they will conclude' how we promote the product'. Search potential customer ages, interesting, access method(internet, mobile phone, campus activities etc.), trends and so on. This is a tageting process. For example, the campus zone charge system in mobile phone is good product especially the university student who live in dormitory. They used this system and more students want to using.

The second, they have to listen carefully the customer's opinion. The customer's needs are life of marketing. Market is moved by customer's reaction. All of company, organization might have the customer's board in their internet homepage but this board often ignored easily. If this problems were repeated, customers feel distrust and will not take this company's products, services. Business men treat carefully customer's complaint and make a lot of future potential customers.

** Reference

Asiana targets more European routes
PARIS - Asiana Airlines Inc. president Kang Joo-an said the company would beef up its European operations by tapping new routes to the continent through Paris.
"With the launch of our Seoul-Paris route, we are now offering flights to Europe's three major gateways," he said in a press conference Tuesday. Asiana also services routes to London and Frankfurt.
"We are also considering offering services to other new destinations such as Hungary, Poland and Croatia."
Asiana Airlines on Monday launched its first flight to Paris, running three weekly flights to the second-busiest passenger airport in Europe.
The air carrier has been suffering setbacks in developing more European routes due to a long-running dispute over the Paris route.
Asiana Airlines had been banned from flying to Paris because of objections by the French authority.
But the Korean and French governments agreed last year to allow multiple airlines to service the Seoul-Paris route.
Kang said the route will help improve the company's competitiveness in Europe.
The Seoul-Paris line will generate additional revenues of around 25 billion won ($25 million) annually, he said.
"The new revenue is not important in itself. We can connect to other European airports through Paris and beef up our competitive edge there," Kang said.
The CEO stressed that the carrier is looking to further attract high-end travelers through expanding its long-haul services.
Asiana Airlines has been largely focused on short-haul routes such as China and Japan.
But it is looking to tap long distance routes like Seoul to Rome in an effort to diversify its revenue sources.
"We have a two-tier strategy. The first goal is becoming a premium airline company," Kang said.
"The other one is becoming a regional low-cost carrier."
Asiana Airlines said earlier this year it would invest in Busan International Air to advance into the fast-growing budget airline market.
The nation's second-largest airline plans to inject 23 billion won ($23 million) into the Busan-based low-cost carrier, targeting short-haul routes to Japan and China.
"We may be able to start the operation (of Air Busan) late this year," Kang said.
He was also optimistic on the company's acquisition of Korea Express Co., forecasting additional sales of 450 billion won in the coming five years.
"We expect big synergies from the takeover," he said.
Having teamed up with Daewoo Engineering & Construction Co., an affiliate of Kumho Asiana Group, Asiana Airlines took over Korea Express for 4.1 trillion won last month.
By Ko Kyoung-tae Korea Herald correspondent
(kkt@heraldm.com)