Original article;
The Cocktail Party Test for Advertising
My Opinion
I agree with the writer's opinion. As the writer said, advertising needs etiquette for the customers. We have to focus on the customers' perspective and make eye contact and listen their opinion.
As an advertiser we tend to talk about ourselves. That will make the customer unesasy. When we think the customers' position first than my position, it will make the new relationships increase and decrease the chances I am going to be perceived as someone to avoid. Many advertisements approach to someone with bad manners. At a cocktail party, keeping the manner is important. In a deluge of advertise, advertisers must be smart and have to set the goal more effectively.If our objective is to inform, entertain, or otherwise please customers, we can obtain many customers' interest and affection. If we keep this rule in mind, we will not fail at the cocktail-party test. Once again I want to stress 'the need of eye contact' and 'considering the customers needs, wants, and desires'. A selfish advertisement and a punishment will give us the failure.
As an advertiser we tend to talk about ourselves. That will make the customer unesasy. When we think the customers' position first than my position, it will make the new relationships increase and decrease the chances I am going to be perceived as someone to avoid. Many advertisements approach to someone with bad manners. At a cocktail party, keeping the manner is important. In a deluge of advertise, advertisers must be smart and have to set the goal more effectively.If our objective is to inform, entertain, or otherwise please customers, we can obtain many customers' interest and affection. If we keep this rule in mind, we will not fail at the cocktail-party test. Once again I want to stress 'the need of eye contact' and 'considering the customers needs, wants, and desires'. A selfish advertisement and a punishment will give us the failure. 20501008 Jeong-hwan Kim
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