Apple has been known as the clean, well -functioning product of our age. Most people these days either own an Ipod. The Iphone which was released almost a year ago has become sensational, with its slick design and practical functions, it has attracted millions of customers around the world. When Iphone was introduced to become a multi-entertainment functioning cell phone, it partnered up with America's biggest mobile company, "AT&T." This seemed to be a good move. Everytime AT&T received its bills from Iphone using customers, a portion of that bill was paid to Apple. Now, Apple recognizing AT&T's wide range or customers and high revenue, took the opportunity to partner up with them so that their profit could be tied in to AT&T. And AT&T knew that by partnering up with Apple they too could gain more customers and charge them at a higher price for the service they provided for the Iphone device. Marketing involves a lot of advertisement and promotion, but I believe effective partnership can also be effective marketing. In this case Apple's targeting does not need to be specified. By providing AT&T with its technology of the Iphone, automatically, all AT&T users become a segmented target for Apple. All AT&T users become a potential customer for the Apple Iphone product. In my opinion this is a very effective marketing and business strategy. With one important decision made, Apple has widened its range of customers, acquired more opportunities, and gained lots and lots of more revenues.
Source :http://www.marketwatch.com/news/story/growth-unlocked-iphones-means-trouble/story.aspx?guid=%7BFF1245CD%2DC5E3%2D4B8E%2D8BDE%2D1D696E5C7C26%7D
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